Role of information and communication technology in improving loyalty program effectiveness: a comprehensive approach and future research agenda

Author:

Purohit AtulORCID,Thakar Urjita

Publisher

Springer Science and Business Media LLC

Subject

Social Sciences (miscellaneous),General Computer Science

Reference87 articles.

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2. Balakrishnan MS (2011) Gain the most from your marketing spend. Bus Strategy Ser 12(5):219–225

3. Ball D, Simões Coelho P, Machás A (2004) The role of communication and trust in explaining customer loyalty: an extension to the ECSI model. Eur J Mark 38(9/10):1272–1293

4. Behrens C, McCaughey N (2015) Loyalty programs and consumer behaviour: the impact of FFPs on consumer surplus. Tinbergen Institute Discussion Papers. https://papers.tinbergen.nl/15048.pdf . Accessed 12 Dec 2016

5. Berezan O, Yoo M, Christodoulidou N (2016) The impact of communication channels on communication style and information quality for hotel loyalty programs. J Hosp Tour Technol 7(1):100–116

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