Content, Pedagogy, and Learning Outcomes in the International Marketing Course
Author:
Publisher
Informa UK Limited
Subject
Business, Management and Accounting (miscellaneous),Education
Link
http://www.tandfonline.com/doi/pdf/10.1300/J066v17n01_05
Reference37 articles.
1. Internationalizing the Marketing Curriculum: A Profile of the International Marketing Course
2. The MBA Trade Mission Program: Toward a More Effective Approach for Teaching International Marketing
3. The Facilitation and use of Student Teams in the Case Analysis Process
4. A Fast Track to Cultural Immersion
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