The MBA Trade Mission Program: Toward a More Effective Approach for Teaching International Marketing-Reference-Cited by-同舟云学术

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The MBA Trade Mission Program: Toward a More Effective Approach for Teaching International Marketing

Published:1995-10 Issue:3 Volume:5 Page:59-67
ISSN:1052-8008
Container-title:Marketing Education Review
language:en
Short-container-title:Marketing Education Review

Author:

Chan T. S.

Publisher

Informa UK Limited

Subject

Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/10528008.1995.11488517

Reference15 articles.

1. The Study of International Business: A Plea for a More Interdisciplinary Approach

2. External Affairs and International Trade Canada (EAITC, 1990), Canada: Going Global.

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Alternative Approaches for Educating Future Global Marketing Professionals;Journal of Marketing Education;2011-09-09

2. Content, Pedagogy, and Learning Outcomes in the International Marketing Course;Journal of Teaching in International Business;2006-07

3. Curriculum internationalisation;European Journal of Marketing;1999-08-01

4. Organizing a Travel Course in Hong Kong and Singapore;Marketing Education Review;1997-03

5. Students’ Study Abroad Experiences: Gaijin in Japan;Marketing Education Review;1997-03

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