CLV
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1300/J366v05n02_02
Reference18 articles.
1. Customer lifetime value: Marketing models and applications
2. Customers as assets
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1. Integrating the customer equity and brand equity approaches to the financial value of marketing;Journal of Marketing Analytics;2024-03-16
2. Maximizing customers' lifetime value using limited marketing resources;Marketing Intelligence & Planning;2021-08-13
3. Effect of Social Media Interactions on CLV in Telecommunications;International Journal of Information Technology & Decision Making;2020-03
4. Comparative analysis between the traditional and contemporary approach to efficiency measurement in companies;Ekonomija: teorija i praksa;2020
5. The impact of relationship marketing with customers on the financial performance of the sunflower oil manufacturers in Serbia;Ekonomika poljoprivrede;2018
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