Evaluating Belief Strength and Consistency in the Assessment of University Image-Reference-Cited by-同舟云学术

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Evaluating Belief Strength and Consistency in the Assessment of University Image

Published:2001-03-26 Issue:2 Volume:10 Page:1-9
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Karrh James A.

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

http://www.tandfonline.com/doi/pdf/10.1300/J050v10n02_01

Reference10 articles.

1. Focus Groups Help to Focus the Marketing Strategy

2. Image and the University

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Reputation of Addis Ababa University in the Eyes of Students: A College-Level Perspective from Teacher Preparation Programs;Education Research International;2021-05-06

2. A review of higher education image and reputation literature: Knowledge gaps and a research agenda;European Research on Management and Business Economics;2018-01

3. Branding MBA programs: the use of target market desired outcomes for effective brand positioning;Journal of Marketing for Higher Education;2010-06

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