The Differential Impact of Price-Related Consumer Promotions on Loyal versus Non-Loyal Users of the Brand-Reference-Cited by-同舟云学术

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The Differential Impact of Price-Related Consumer Promotions on Loyal versus Non-Loyal Users of the Brand

Published:2001-03 Issue:1-2 Volume:6 Page:113-131
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Owens Deborah L.,Hardman Michael,Keillor Bruce

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1300/J057v06n01_10

Reference24 articles.

1. Abraham, Magid and Lodish, Leonard. 1990.Advertising Works, 90Chicago, IL: Chicago Information Resources, Inc.

2. Promotion Investments that Keep Paying Off

3. The Impact of Feelings on Ad-Based Affect and Cognition

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1. From Trait to Choice: How Regulatory Focus Shapes Store Promotion Usage;Journal of Promotion Management;2024-02-25

2. Parasal Ve Parasal Olmayan Satış Tutundurmanın Marka Tercihi ve Marka Güveni Üzerindeki Etkileri;Iğdır Üniversitesi Sosyal Bilimler Dergisi;2023-01-31

3. Using Artificial Intelligence to Promote Branded Color Cosmetics: Evidence from Indonesia;Journal of Promotion Management;2023-01-01

4. Post‐promotion redemption, exposure, and spillover effects of electronic coupons: An empirical analysis;Production and Operations Management;2022-10-20

5. Product Brand Loyalty and Purchase Decision;International Journal of Entrepreneurial Research;2020-08-21

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