Reducing Perceived Risk Through Advertising Service Quality Cues-Reference-Cited by-同舟云学术

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Reducing Perceived Risk Through Advertising Service Quality Cues

Published:1998-08-27 Issue:2 Volume:16 Page:151-162
ISSN:0748-4623
Container-title:Journal of Professional Services Marketing
language:en
Short-container-title:Journal of Professional Services Marketing

Author:

Clow Kenneth E.,Baack Donald,Fogliasso Chris

Publisher

Informa UK Limited

Subject

Business, Management and Accounting (miscellaneous)

Link

http://www.tandfonline.com/doi/pdf/10.1300/J090v16n02_08

Reference15 articles.

Cited by 34 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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2. Tangible and intangible quality cues in service advertising: A construal level theory perspective;Journal of Global Scholars of Marketing Science;2022-05-13

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4. How do search ads induce and accelerate conversion? The moderating role of transaction experience and organizational type;Journal of Business Research;2020-08

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