Choice-Based Segmentation As an Enrollment Management Tool-Reference-Cited by-同舟云学术

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Choice-Based Segmentation As an Enrollment Management Tool

Published:2003-12-22 Issue:2 Volume:12 Page:69-83
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Young Mark R.

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

http://www.tandfonline.com/doi/pdf/10.1300/J050v12n02_05

Reference37 articles.

1. Alexander, M. Wayne and MacDonald, Alan. Factors Influencing Elderly Learners' Participation in Educational Activities with Implications for Educational Programs in Marketing. Marketing Management Proceedings. Edited by: Varble, Dale, Green, Robert and Wunder, Gene. Terre Haute, Indiana: Indiana State University.

2. Random utility models in marketing research: a survey

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Unique challenges of segmentation and differentiation for higher education;Journal of Marketing for Higher Education;2021-01-24

2. Assessing university enrollment and admission efforts via hierarchical classification and feature selection;Intelligent Data Analysis;2017-08-19

3. A taxonomy of prestige-seeking university students: strategic insights for higher education;Journal of Strategic Marketing;2016-05-25

4. A market segmentation approach for higher education based on rational and emotional factors;Journal of Marketing for Higher Education;2010-06

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