A taxonomy of prestige-seeking university students: strategic insights for higher education
Author:
Affiliation:
1. Department of Marketing, Deakin University, Geelong, Australia
2. Department of Marketing, University of Lethbridge, Lethbridge, Canada
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2016.1182573
Reference101 articles.
1. Demographic and Psychographic Variables Associated with Hispanic Business Majors Intending to Pursue Graduate Studies: Marketing Implications
2. Consumers' true brand loyalty: the central role of commitment
3. University ranking as social exclusion
4. The Student Retention Puzzle Revisited: The Role of Institutional Image
5. A market segmentation approach for higher education based on rational and emotional factors
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