The Potential of Information Technology in Facilitating Relationship Marketing
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1300/J366v04n01_05
Reference28 articles.
1. Managing business‐to‐business relationships throughout the e‐commerce procurement life cycle
2. Close to the customer: But is it really a relationship?
3. The customer wants service: Why technology is no longer enough
4. Building customer relations over the Internet
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1. Proposition d’une échelle de mesure duale de l’usage d’Internet : une approche B to B;Management & Sciences Sociales;2013-07-01
2. Logistics service quality and buyer–customer relationships: the moderating role of technology in B2B and B2C contexts;The Service Industries Journal;2011-05
3. Retail IT and customer loyalty: The moderating role of customer age;Journal of Retail & Leisure Property;2010-11
4. El efecto moderador de la edad en la relación entre el valor percibido, las TIC del minorista y la lealtad del cliente;Cuadernos de Economía y Dirección de la Empresa;2010-06
5. The adoption of techno‐relationship innovations;Marketing Intelligence & Planning;2009-05-08
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