A Pilot Study Utilizing Conjoint Analysis in the Comparison of Age-Based Segmentation Strategies in the Full Service Restaurant Market-Reference-Cited by-同舟云学术

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A Pilot Study Utilizing Conjoint Analysis in the Comparison of Age-Based Segmentation Strategies in the Full Service Restaurant Market

Published:1994-09-02 Issue:2 Volume:1 Page:71-91
ISSN:1052-214X
Container-title:Journal of Restaurant & Foodservice Marketing
language:en
Short-container-title:Journal of Restaurant & Foodservice Marketing

Author:

Becker-Suttle Cheri B.¹,Weaver Pamela A.²,Crawford-Welch Simon³

Affiliation:

1. a Kansas State University

2. b Professor, Dept of Hospitality and Tourism Management, Virginia Polytechnic Institute and State Univ., Blacksburg, VA, 24061-0429, Weaver@vt.edu

3. c Director of Marketing & Research, International Resort Group, Inc., Las Vegas, NV

Publisher

Informa UK Limited

Subject

Food Science

Link

https://www.tandfonline.com/doi/pdf/10.1300/J061v01n02_05

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