The Effect of Country of Origin on Judgments of Multinational Organizations Involved in a Crisis
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1300/J057v12n03_11
Reference58 articles.
1. Legitimation endeavors: Impression management strategies used by an organization in crisis
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1. Country-of-Origin Relationship (CoOR): A Relational Approach to Understanding the Association Between a Multinational Company in Crisis and Its Country of Origin;International Journal of Strategic Communication;2024-02-25
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3. Messenger Nationality, Media Skepticism, and Crisis Communication Effectiveness: Huawei’s YouTube Messages as Perceived in the U.S.;International Journal of Strategic Communication;2022-01-01
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5. Investigating country image influences after a product-harm crisis;European Journal of Marketing;2020-10-12
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