The Student Is Not the Customer—An Alternative Perspective
Author:
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
http://www.tandfonline.com/doi/pdf/10.1300/J050v11n01_01
Reference29 articles.
1. Degree Upgrades: A New Service, a New Market and a New Strategy for Higher Education
2. Concepts in Conflict: Students and Customers–An Australian Perspective
3. Do You See What I See? The Marketing Lens Model in an Academic Setting
4. Satisfaction with Business Education: A Comparison of Business Students and Their Parents
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