Do You See What I See? The Marketing Lens Model in an Academic Setting
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Published:1998-08-27
Issue:4
Volume:8
Page:1-16
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ISSN:0884-1241
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Container-title:Journal of Marketing for Higher Education
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language:en
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Short-container-title:Journal of Marketing for Higher Education
Author:
Bristow Dennis N.
Publisher
Informa UK Limited
Subject
Marketing,Education
Cited by
11 articles.
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