Market Orientation: A Framework for Public Institutions-Reference-Cited by-同舟云学术

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Market Orientation: A Framework for Public Institutions

Published:2000-04-18 Issue:1 Volume:7 Page:3-23
ISSN:1049-5142
Container-title:Journal of Nonprofit & Public Sector Marketing
language:en
Short-container-title:Journal of Nonprofit & Public Sector Marketing

Author:

Cervera Amparo,Mollá Alejandro,Calder$oAn Haydée

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1300/J054v07n01_02

Reference90 articles.

1. Strategic Information Management: Conceptual Frameworks for the Public Sector

2. 24th EMAC Conference, 16–19 May. Paris, vol 2;Anttila M.,1995

3. How Broad Should the Marketing Concept Be?

4. 22nd EMAC Conference. 25–28 May, Barcelona, vol 1:;Avlonitis G.,1993

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