An approach to market orientation in the basic units of public action-Reference-Cited by-同舟云学术

An approach to market orientation in the basic units of public action

Published:2017-04-24 Issue:4 Volume:14 Page:409-426
ISSN:1865-1984
Container-title:International Review on Public and Nonprofit Marketing
language:en
Short-container-title:Int Rev Public Nonprofit Mark

Author:

Arca Jon Morandeira,De Elizagarate Gutiérrez Victoria,Egiguren Irati Labaien

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics

Link

http://link.springer.com/article/10.1007/s12208-017-0180-4/fulltext.html

Reference101 articles.

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2. Aguirre, I., Reinares, P., & Agirre, A. (2014). Antecedents to market orientation in the worker cooperative organization: The Mondragon group. Annals of Public and Cooperative Economics, 85(3), 387–408.

3. Alderson, W. (1965). Dynamic marketing behaviour: A functionalist theory of marketing. Homewood, Illinois: Richard D. Irwin.

4. Alderson, W., & Cox, R. (1948). Towards a theory of marketing. Journal of Marketing, 13(2), 137–152.

5. Álvarez, L. I., Vijande, M. L., & Vázquez, R. (2002). The market orientation concept in the private nonprofit organizational domain. International Journal of Nonprofit and Voluntary Sector Marketing, 7(1), 55–67.

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