Advertisement Style and the Recruitment of Charity Volunteers-Reference-Cited by-同舟云学术

Advertisement Style and the Recruitment of Charity Volunteers

Published:2001-03-07 Issue:2 Volume:8 Page:45-63
ISSN:1049-5142
Container-title:Journal of Nonprofit & Public Sector Marketing
language:en
Short-container-title:Journal of Nonprofit & Public Sector Marketing

Author:

Bennett Roger,Kottasz Rita

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1300/J054v08n02_05

Reference28 articles.

1. Personality Characteristics of Community Mental Health Volunteers: a Review

2. Personality and Social Network Involvement as Predictors of Helping Behavior in Everyday Life

3. They shouldn't let them out for us to see': Empathy and affect intensity as determinants of responses to representations of the facially disfigured in charity advertising

4. Bennett, R. 1998.Encouraging altruistic attitudes through public health advertisements60–65. in Adding Value to Marketing, Proceedings of the 1998 Annual Conference of the Academy of Marketing, Sheffield UK, Sheffield Hallam University

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