The Effect of an Audio Stimulus
Author:
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
http://www.tandfonline.com/doi/pdf/10.1300/J046v11n02_02
Reference107 articles.
1. Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis
2. Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners
3. Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization/Customization Debate
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