Attitudes of Developing Counties Towards “Country-of-Origin” Products in an Era of Multiple Brands
Author:
Affiliation:
1. a Department of Business Administration , University of Benin , Benin City , Nigeria
2. b Marketing , Johnson C. Smith University , Charlotte , NC , 28216 , USA
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1300/J046v11n04_06
Reference45 articles.
1. Comparison of country of origin effects on household and organizational buyers′ product perceptions
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