PERSONNEL CERTIFICATION AS A COMPANY DEVELOPMENT STRATEGY

Author:

Vyshnivska BogdanaORCID

Abstract

The purpose of this article is to explore how personnel certification serves as a strategic tool for organisational development. It examines the importance of certifying employees as a means of enhancing organisational capability and competitiveness. By examining the role of certification in improving employee skills and knowledge, the article sheds light on its impact on organisational performance and growth. It also discusses how certified personnel contribute to building a skilled workforce, fostering innovation and meeting industry standards. Overall, the article highlights the importance of personnel certification as a proactive approach to advancing organisational development goals. The object of the study is the process of personnel certification and its impact on the company's development. Methodology. The use of an integrated method helps to eliminate formalism and subjectivity in personnel certification, increase openness and objectivity in the assessment, and stabilise the social and psychological climate in the team. When applying this method, a prerequisite is the unconditional support of the first manager, who should lead the personnel certification and implement its results through the HR services. Without it, certification will be formal and will not yield positive results. The comprehensive method of personnel evaluation integrates various assessment techniques to provide a holistic understanding of an individual's skills, competencies and performance within an organisation. It takes into account multiple factors such as job performance, behavioural characteristics and growth potential, allowing for a thorough analysis of an employee's contribution to the organisation. The comprehensive method of personnel evaluation is based on the use of groups of methods: descriptive method (biographical method; method of oral and written assessments, method of group discussions, method of standards, matrix method and method of free and compulsory choice of assessment situations); combined methods are methods based on the descriptive principle, but formalised with the help of conventional quantitative indicators (sum of scores method, method of specified groupings, testing). Research results. Evaluating personnel performance helps to attract and retain highly skilled and motivated employees, while analysing the effectiveness of recruitment strategies and methods will help to attract talented employees. Practical implications. The use of personnel evaluation methods will allow to understand how personnel certification contributes to creating a positive working environment and increasing the level of employee satisfaction; to study the impact of personnel certification strategies on the company's reputation among employees; to formulate specific recommendations for practical managers and personnel specialists for the successful implementation of personnel certification strategy; to develop strategic solutions aimed at increasing the competitiveness and stability of the company. Value/Originality. Personnel certification helps to improve internal and external communication, which contributes to a more effective exchange of information and helps to maintain unity among employees; it allows companies to adapt to changes in the labour market, creating attractive conditions for employees in new conditions. In general, effective personnel certification is determined by the ability not only to attract but also to retain talented employees, thus contributing to the sustainable development of the company in a competitive business environment.

Publisher

Publishing House Baltija Publishing

Reference11 articles.

1. Apostoliuk, O. Z., Bohach, Yu. A., Vasina, A. Yu., Zheliuk, T. L., Monastyrskyi, H. L., Morozovska, L. F., ... & Shkilniak, M. M. (2022). Human capital in innovation, adaptation, macro- and micro-level potential. Available at: http://dspace.wunu.edu.ua/handle/316497/45017

2. Dashko, I. M., Krylov, D. V., & Mykhailichenko, L. V. (2022). Personnel certification as the main method of evaluating its development. Available at: http://srd.pgasa.dp.ua:8080/bitstream/123456789/8599/1/Dashko.pdf

3. Demianenko, A. A., & Ivanisov, O. V. (2022). Methodical support for evaluating the effectiveness of the HR service. Available at: https://mail.business-inform.net/article/?year=2022&abstract=2022_2_0_81_88

4. Hrishnova, O. A., Dmytrenko, H. A., Ivanisov, O. V., & Myronova, L. H. (2023) Peculiarities of the development of the personnel certification system. Bulletin of the student scientific society "VATRA" of the Vinnytsia Trade and Economic Institute DTEU. Vinnytsia: Redaktsiino-vydavnychyi viddil.

5. Hunsinger, D. & Smith, Michael & Winter, Susan. (2011). A Framework of the Use of Certifications by Hiring Personnel in IT Hiring Decisions. DATA BASE, Vol. 42, p. 9–28.

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3