INVESTIGATION OF THE NEWS FROM THE NATIONAL AND INTERNATIONAL PRESS ABOUT METAVERSE TECHNOLOGY

Abstract

Technological structures that progress day by day have brought both the development of new models and the making of different articulations to the existing ones. At this point, it is important to examine the approaches to the Metaverse phenomenon, which can be considered as new. The news that holds a mirror to the society also gives clues about the period in which it is lived and reflects the views of individuals. At this point, the study aimed to examine the Metaverse phenomenon through content analysis method through national and international news platforms. The study is important in terms of examining the course of the metaverse phenomenon and analyzing regional differences. The results show that Metaverse has been discussed as a new phenomenon in the international press, mainly under the title of technology. In the national press, it has been shown that this issue is considered as an investment opportunity for individuals, especially in the economic framework. This difference between the regions draws the framework of the approaches of the people of the region to which the news belongs and brings the technological developments under different categories.