DIGITAL ERA AND ITS IMPACT ON LEADERSHIP TRANSFORMATION

Abstract

The history of the world is told through the lens of leaders for their purpose-driven work, where management applauds the great ones for their successful managerial achievements and admonishes and scorns the poor ones for their unsuccessful managerial actions. In this transforming and dynamic modern era, conventional techniques of leadership and separate theories of management is getting vanished and are outdated due to their restricted organizational culture and ineffective working environment with the circular flow of time. The foremost fact of the matter is that the global economy is moving forward at a rapid pace toward digitalization where leaders are required to direct the efforts of their employees not only to the extent of physical work but tasks related to managing digital assets will also be involved to add more value to the company. Leaders should emphasize maintaining a digital culture within an organization by providing a high level of freedom, teamwork, virtual space, and empowerment so that all the employees should not be afraid to experiment new spectrum of learnings and adapt to the changes prevailing in the new digital economy. In this research paper, an attempt has been made to understand how businesses can become key stakeholders in ascertaining future opportunities and identifying business threats to better reflect good leadership and management techniques. The objective of writing this paper aims to enable readers to know about the changing leadership techniques in the new digital era with the primary motive of solving inflexibility and fewer adaptability issues within an organization to cope with commercial innovations and technological up-gradations. This study is based on secondary sources of data.