Affiliation:
1. Mashhad University of Medical Sciences
2. McGill University Health Centre, Montreal, QC, Canada
3. University of Göttingen
4. University of Central Florida
5. Rothman Orthopaedics Florida at AdventHealth
Abstract
Objectives Patient loyalty is a determinant of continued care, adherence to the provider’s recommendations, and patient compliance which affects the overall health care. This study aimed to assess the determinants of patient loyalty to an orthopedic surgeon. Methods This cross-sectional study was performed on 190 patients in an academic orthopedic clinic. The checklist included 14 items grouped into three categories scoring from 1 (unimportant) to 5 (very important), including cheerful face, tone of speech, follow-up, truthfulness, empathy, gender, age, attire, attentive posture, skill and expertise, number of publications, academic activity, the title of certification (MD, Ph.D), and position (e.g., chief of service, dean of the department). Each item was scored separately for “staying with a physician” and “recommending to others.” Other variables collected were age, education, condition, and type of visits (new patient, follow-up, and postop). Results Providers’ physical characteristics (gender, age, attire, and attentive posture) and academic achievements (position, publication, and degree) scored low to moderate, between 2 and 3 out of 5. The ‘skill and expertise’ item scored the highest, followed by all behavioral aspects, including cheerful face, tone of speech, follow-up, truthfulness, and empathy. There was no significant difference between “staying with the same physician” and “recommending to others.” The item scores showed no significant difference between males and females, occupation, education, and the type of visit. Conclusion Providers’ attitudes and expertise are the most important determinants correlated with patient loyalty indicating the critical role of the provider’s behavior in patient adherence and being recommended to friends and family. Of note, the physical characteristics of the provider showed little role in sticking with the same provider for continued care. Although skill and expertise might correlate with scheduling the first visit, still attitude and behavioral factors may be correlated with sticking with the same provider for continued care.
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