Positive and negative aspects of online community cultivation: Implications for online stores’ relationship management
Author:
Publisher
Elsevier BV
Subject
Information Systems and Management,Information Systems,Management Information Systems
Reference28 articles.
1. Antecedents and consequences of customer–company identification: expanding the role of relationship marketing;Ahearne;Journal of Applied Psychology,2005
2. The social influence of brand community: evidence from European car clubs;Algesheimer;Journal of Marketing,2005
3. Evidence of the effect of trust building technology in electronic markets: price premiums and buyer behavior;Ba;MIS Quarterly,2002
4. Intentional social action in virtual communities;Bagozzi;Journal of Interactive Marketing,2002
5. Open source software user communities: a study of participation in Linux user groups;Bagozzi;Management Science,2006
Cited by 46 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Different types of online social exchanges: Effects on online sellers’ sales performance;Information & Management;2024-09
2. Digital fashion and metaverse platforms: Do platform attributes drive shopper’s purchase intention?;Australian Journal of Management;2024-04-19
3. Involving online community customers in product innovation: The double-edged sword effect;Technovation;2023-05
4. Exploring the Factors Affecting the Continued Usage Intention of IoT-Based Healthcare Wearable Devices Using the TAM Model;Sustainability;2022-09-30
5. Customer-to-customer Interaction in Online Brand Communities Influences Brand Loyalty;Social Behavior and Personality: an international journal;2022-06-01
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3