A diffusion planning mechanism for social marketing-Reference-Cited by-同舟云学术

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A diffusion planning mechanism for social marketing

Published:2017-07 Issue:5 Volume:54 Page:638-650
ISSN:0378-7206
Container-title:Information & Management
language:en
Short-container-title:Information & Management

Author:

Li Yung-Ming,Lai Cheng-Yang,Lin Lien-Fa

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

Reference61 articles.

1. The role of formal controls in facilitating information system diffusion;Abubakre;Inf. Manag.,2015

2. Tracking information epidemics in blogspace;Adar,2005

3. Analysis of topological characteristics of huge online social networking services;Ahn,2007

4. IAB. Internet Advertising Revenue Report – An Industry Survey (2011 Full Year Results);PwC,2012

5. The economic analysis of advertising;Bagwell,2007

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