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The power of social learning: How do observational and word-of-mouth learning influence online consumer decision processes?

  • Published:2021-09 Issue:5 Volume:58 Page:102632
  • ISSN:0306-4573
  • Container-title:Information Processing & Management
  • language:en
  • Short-container-title:Information Processing & Management

Author:

Wang Fenghua,Wang Mohan,Wan Yan,Jin Jia,Pan Yu

Funder

National Natural Science Foundation of China

Ministry of Education of the People's Republic of China

Fundamental Research Funds for the Central Universities

Publisher

Elsevier BV

Subject

Library and Information Sciences,Management Science and Operations Research,Computer Science Applications,Media Technology,Information Systems

Reference94 articles.

1. Dimensions of consumer expertise;Alba;Journal of Consumer Research,1987

2. Situational factors in conformity;Allen;Advances in Experimental Social Psychology,1965

3. The logit equilibrium: A perspective on intuitive behavioral anomalies;Anderson;Southern Economic Journal,2002

4. Role of product-related conversations in the diffusion of a new product;Arndt;Journal of marketing Research,1967

5. Studies of independence and conformity: I. A minority of one against a unanimous majority;Asch;Psychological monographs,1956

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