Methodological challenges surrounding direct-to-consumer advertising research—The measurement conundrum-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Methodological challenges surrounding direct-to-consumer advertising research—The measurement conundrum

Published:2005-06 Issue:2 Volume:1 Page:331-347
ISSN:1551-7411
Container-title:Research in Social and Administrative Pharmacy
language:en
Short-container-title:Research in Social and Administrative Pharmacy

Author:

Hansen Richard A.,Droege Marcus

Publisher

Elsevier BV

Subject

Pharmaceutical Science,Pharmacy

Reference49 articles.

1. 10th annual report on DTC;Humphreys;MedAdNews,2004

2. Promotion of prescription drugs to consumers;Rosenthal;N Engl J Med,2002

3. Prescription Drugs: FDA Oversight of Direct-to-consumer Advertising has Limitations;GAO,2002

4. The development of direct-to-consumer prescription drug advertising regulation;Palumbo;Food Drug Law J,2002

5. Advertising and Promotion Management;Rossiter,1987

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Telemedicine and direct to consumer advertising attitudes and the future of telehealth: Women report telemedicine as a comfortable option for accessing birth control;Health Marketing Quarterly;2022-06-28

2. Global Autorecognition and Activation of Complement by Mannan-Binding Lectin in a Mouse Model of Type 1 Diabetes;Mediators of Inflammation;2017

3. Trends in Exposure to Televised Prescription Drug Advertising, 2003–2011;American Journal of Preventive Medicine;2015-05

4. Relationship between direct-to-consumer advertising and consumers’ decision-making;International Journal of Pharmaceutical and Healthcare Marketing;2014-05-27

5. Risk Assessment: The Consumer as an Intuitive Statistician;International Series in Quantitative Marketing;2013-10-26

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3