Direct-to-consumer advertising via the Internet: The role of Web site design☆-Reference-Cited by-同舟云学术

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Direct-to-consumer advertising via the Internet: The role of Web site design☆

Published:2005-06 Issue:2 Volume:1 Page:289-309
ISSN:1551-7411
Container-title:Research in Social and Administrative Pharmacy
language:en
Short-container-title:Research in Social and Administrative Pharmacy

Author:

Sewak Saurabh S.,Wilkin Noel E.,Bentley John P.,Smith Mickey C.

Publisher

Elsevier BV

Subject

Pharmaceutical Science,Pharmacy

Reference34 articles.

1. The case for Internet marketing;Walsh;Med Mark Media,1999

2. How advertising really works: what do we really know?;Vakratsas;J Mark,1999

3. Is cybermedicine safe?;Elliot;USA Weekend,1997

4. Health online and the empowered medical consumer;Ferguson;J Qual Improv,1997

5. Virtual doc;Lord;US News World Rep,1997

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1. An empirical research on factors affecting continuous usage of online course – virtual management as the moderator;Interactive Learning Environments;2022-10-01

2. Internet advertising of offensive products: the effects of cartoons on adult consumer attitudes;International Journal of Internet Marketing and Advertising;2020

3. Impact of Animated Spokes-Characters in Print Direct-to-Consumer Prescription Drug Advertising: An Elaboration Likelihood Model Approach;Health Communication;2016-06-17

4. Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters;International Journal of Health Policy and Management;2015-08-25

5. Direct-to-Consumer Advertising of Predictive Genetic Tests: A Health Belief Model Based Examination of Consumer Response;Health Marketing Quarterly;2014-07-03

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