Internet advertising of offensive products: the effects of cartoons on adult consumer attitudes
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Published:2020
Issue:2
Volume:14
Page:152
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ISSN:1477-5212
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Container-title:International Journal of Internet Marketing and Advertising
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language:en
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Short-container-title:IJIMA
Author:
Rakrachakarn Pakakorn,Moschis George P.,Daengrasmisopon Thittapong
Publisher
Inderscience Publishers