Using service to gain a competitive edge—The PROMPT approach-Reference-Cited by-同舟云学术

Using service to gain a competitive edge—The PROMPT approach

Published:1993-04 Issue:2 Volume:26 Page:31-40
ISSN:0024-6301
Container-title:Long Range Planning
language:en
Short-container-title:Long Range Planning

Author:

Quinn Michael,Humble John

Publisher

Elsevier BV

Subject

Strategy and Management,Finance,Geography, Planning and Development

Reference34 articles.

1. John Humble and Management Centre Europe, Service: the new competitive edge.

2. Michael Quinn and John Humble, Service: the new competitive edge, a survey of executive opinion of senior managers in Ireland; Sponsored by Digital Equipment and carried out by Digital and the Marketing Institute.

3. Nine lessons on service quality;Gummesson;the TQM magazine,1989

4. Prescriptions for a service quality revolution in America;Berry;Organizational Dynamics,1992

5. The Marketing Imagination;Levitt,1986

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