Implementing a marketing action programme for AIB group
Author:
Publisher
Elsevier BV
Subject
Strategy and Management,Finance,Geography, Planning and Development
Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Market orientation and the response of UK financial services companies to changes in market conditions as a result of e‐commerce;International Journal of Bank Marketing;2001-11-01
2. Postmodern marketing: research issues for retail financial services;Qualitative Market Research: An International Journal;2000-06
3. Retention sans frontieres: issues for financial service retailers;International Journal of Bank Marketing;1999-02
4. Merger as a Trigger for Cultural Change in the Retail Financial Services Sector;The Service Industries Journal;1999-01
5. Turbulent change: strategy and information flow in UK retail banks;Journal of Information Science;1998-12
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