Author:
Dawes Jillian,Berman Brown Reva
Cited by
15 articles.
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1. Service Promotion Mix Strategies and Marketing Performance of Indigenous Hotels in Akwa Ibom State;British Journal of Management and Marketing Studies;2023-08-01
2. A Commercial Stage Strengthening Brand Image in the Framework of Postmodern Consumption;Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices;2022-06-24
3. Culture;Social Media in the Marketing Context;2017
4. Self-Construals;Social Media in the Marketing Context;2017
5. Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy;Journal of Marketing Theory and Practice;2015-06-09