1. Successful new products are the product of process;Bobrow;Marketing News,1991
2. Booz-Allen and Hamilton (1982) New Product Management for the 1980s. Booz-Allen and Hamilton Inc., New York.
3. Cooper, R.G. (1993) Winning at New Products: Accelerating the Process from Idea to Launch. Addison-Wesley, Reading, MA.
4. Debunking the myths of new product development;Cooper;Research and Technology Management,1994
5. Developing new products on time, in time;Cooper;Research and Technology Management,1995