Bridging the gap: Connecting sport marketing theory and practice via an experiential sponsorship activation learning assignment-Reference-Cited by-同舟云学术

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Bridging the gap: Connecting sport marketing theory and practice via an experiential sponsorship activation learning assignment

Published:2024-06 Issue: Volume:34 Page:100475
ISSN:1473-8376
Container-title:Journal of Hospitality, Leisure, Sport & Tourism Education
language:en
Short-container-title:Journal of Hospitality, Leisure, Sport & Tourism Education

Author:

Ball Juliet^ORCID,Bennett Gregg

Publisher

Elsevier BV

Reference22 articles.

1. How learning works: Seven research-based principles for smart teaching;Ambrose,2010

2. Moving away from category exclusivity deals to sponsorship activation platforms: The case of the Ryder Cup;Bai;Sustainability,2021

3. What becomes of our graduates? New employee job transition and socialization in sports administration;Barnes;Sport Management Education Journal,2014

4. Make it count: Examining outcomes of activation and advertising-like event sponsorship;Bredikhina;Event Management,2022

5. Sport management internships: Recommendations for improving upon experiential learning;Brown;Journal of Hospitality, Leisure, Sports and Tourism Education,2018

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Grab the Mic: Connecting theory and practice within an undergraduate sport communication course;Journal of Hospitality, Leisure, Sport & Tourism Education;2024-11

2. Dynamic Strategies and Evolutionary Trajectories;Advances in Marketing, Customer Relationship Management, and E-Services;2024-05-17

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