Creating fans from scratch: A qualitative analysis of child consumer brand perceptions of a new sport team-Reference-Cited by-同舟云学术

Creating fans from scratch: A qualitative analysis of child consumer brand perceptions of a new sport team

Published:2020-07-01 Issue:3 Volume:23 Page:428-442
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Reifurth Katherine R.N.¹,Wear Henry T.²,Heere Bob³

Affiliation:

1. School of Education and Human Performance, Aurora University, 347 S. Gladstone Ave. , Aurora, IL, 60506-4892

2. School of Journalism and Communication, University of Oregon Allen Hall, Eugene, OR, 97403

3. Department of Management, G. Brint Ryan College of Business, University of North Texas, Denton, TX, 76203

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1016/j.smr.2019.07.003

Reference100 articles.

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