Sport team personality: It’s not all about winning!-Reference-Cited by-同舟云学术

Sport team personality: It’s not all about winning!

Published:2018-04-01 Issue:2 Volume:21 Page:114-132
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Stadler Blank Ashley¹,Koenigstorfer Joerg²,Baumgartner Hans³

Affiliation:

1. Pennsylvania State University, Smeal College of Business, Department of Marketing, 485 B Business Building , University Park , PA, 16802, USA

2. Technische Universität München, Department of Sport & Health Management, Campus D Uptown Munich, Georg-Brauchle-Ring 60/62 , Munich, 80992, Germany

3. Pennsylvania State University, Smeal College of Business, Department of Marketing, 482 Business Building , University Park , PA, 16802, USA

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1016/j.smr.2017.05.004

Reference65 articles.

1. Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.

2. Dimensions of Brand Personality

3. Likableness ratings of 555 personality-trait words.

4. A re-examination of the generalizability of the Aaker brand personality measurement framework

5. Do brand personality scales really measure brand personality?

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