A role of team and organizational identification in the success of cause-related sport marketing-Reference-Cited by-同舟云学术

A role of team and organizational identification in the success of cause-related sport marketing

Published:2013-04-01 Issue:2 Volume:16 Page:161-172
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Lee Jaedeock¹,Ferreira Mauricio²

Affiliation:

1. Department of Sport Management, East Stroudsburg University of Pennsylvania, 200 Prospect St., East Stroudsburg, PA 18301, United States

2. Hypothesis Group & University of San Francisco, 811 West 7th St., Suite 600, Los Angeles, CA 90017, United States

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1016/j.smr.2012.09.001

Reference60 articles.

1. I.AjzenM.FishbeinUnderstanding attitudes and predicting social behavior1980Prentice-HallEnglewood Cliffs, NJ

2. Social Identity Theory and the Organization

3. Consumer response to retailer use of cause-related marketing: Is more fit better?

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