Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Business, Management and Accounting (miscellaneous)
Link
https://link.springer.com/content/pdf/10.1007/s11301-022-00307-3.pdf
Reference159 articles.
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3. Abrams D, Rutland A, Cameron L (2003) The development of subjective group dynamics: children’s judgments of normative and deviant in-group and out-group individuals. Child Dev 74:1840–1856. https://doi.org/10.1046/j.1467-8624.2003.00641.x
4. Ahearne M, Bhattacharya CB, Gruen T (2005) Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. J Appl Psychol 90:574–585. https://doi.org/10.1037/0021-9010.90.3.574
5. Ahn T, Suh YI, Lee JK, Pedersen PM (2012) Sport fans and their teams’ redesigned logos: an examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise. J Sport Manag 27:11–23. https://doi.org/10.1123/jsm.27.1.11
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