Market segmentation by tourists’ sentiments

Author:

Chen Joseph S.

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management,Development

Reference37 articles.

1. Segmentation Markets by Group Purchasing Behavior: An Application of the AID Technique;Assael;Journal of Marketing Research,1970

2. A Study of the Classification Capability of Neural Networks Using Unsupervised Learning: A Comparison with K-Means Clustering;Balakrishnan;Psychometrika,1995

3. Conceptualizing the Experiences of Heritage Tourists: A Case Study of New Lanark World Heritage Village;Beeho;Tourism Management,1997

4. Statistical Concepts and Methods;Bhattacharyya,1977

5. Classification and Regression Trees;Breiman,1984

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