Automatic Interaction Detection in Tourism
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-319-01669-6_332-2
Reference5 articles.
1. Chen, J. 2003. Marketing segmentation by tourists’ sentiments. Annals of Tourism Research 30: 178–193.
2. Díaz-Pérez, F., and M. Bethencourt-Cejas. 2016. CHAID algorithm as an appropriate analytical method for tourism market segmentation. Journal of Destination Marketing and Management 5: 275–282.
3. Díaz-Pérez, F., C. García-González, and A. Fyall. 2020. The use of the CHAID algorithm for determining tourism segmentation: A purposeful outcome. Heliyon 6 (7): e04256.
4. Hawkins, D., and G. Kass. 1982. Automatic interaction detection. In Topics in Applied Multivariate Analysis, ed. D. Hawkins, 269–302. Cambridge: Cambridge University Press.
5. Ritschard, G. 2010. CHAID and earlier supervised tree methods. Cahiers du department d’économétrie Université de Genève 02: 1–30.
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