The background music-content congruence of TV advertisements: A neurophysiological study-Reference-Cited by-同舟云学术

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The background music-content congruence of TV advertisements: A neurophysiological study

Published:2021-05 Issue:2 Volume:27 Page:100154
ISSN:2444-8834
Container-title:European Research on Management and Business Economics
language:en
Short-container-title:European Research on Management and Business Economics

Author:

Ausín Jose M.,Bigne Enrique,Marín Javier,Guixeres Jaime,Alcañiz Mariano

Funder

Gobierno de España Ministerio de Ciencia Innovación y Universidades

Generalitat Valenciana

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Economics and Econometrics,Business and International Management

Reference91 articles.

1. A content analysis of music placement in prime-time television advertising;Allan;Journal of Advertising Research,2008

2. Music influences on mood and purchase intentions;Alpert;Psychology & Marketing,1990

3. Purchase occasion influence on the role of music in advertising;Alpert;Journal of Business Research,2005

4. Emotional responses to music: Shift in frontal brain asymmetry mark periods of musical change;Arjmand;Frontiers in Psychology,2017

5. Facial expressions to evaluate advertising: A laboratory versus living room study;Ausin,2017

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2. The rhythm of shopping: How background music placement in live streaming commerce affects consumer purchase intention;Journal of Retailing and Consumer Services;2023-11

3. Self-reported and electroencephalogram responses to evaluate sponsorship congruence efficacy.;Journal of Neuroscience, Psychology, and Economics;2023-10-19

4. How emotions sound. A literature review of music as an emotional tool in tourism marketing;Tourism Management Perspectives;2023-09

5. How music listening preferences play a role in casino showroom offers;Journal of Marketing Analytics;2023-02-27

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