The impact of visual, auditory, textual stimuli on crowdfunding: evidence from tourism projects
Author:
Affiliation:
1. Department of Integrated Resort and Tourism Management, University of Macau, Taipa, People’s Republic of China
2. Tourism management, Hainan University, Haikou, People’s Republic of China
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/13683500.2024.2378608
Reference54 articles.
1. Crowdfunding: Geography, Social Networks, and the Timing of Investment Decisions
2. Predicting crowdfunding success with visuals and speech in video ads and text ads
3. The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
4. The power of positivity? The influence of positive psychological capital language on crowdfunding performance
5. The background music-content congruence of TV advertisements: A neurophysiological study
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