Author:
Schommer Jon C.,Doucette William R.,Mehta Bella H.
Subject
Pharmacology (medical),Pharmacology
Reference28 articles.
1. Drug firms boost pitch directly to consumers;Miller;Marketing News,1994
2. Direct-to-consumer prescription drug advertising;Bradley;Med Care,1997
3. The role of the US Food and Drug Administration's patient information initiative in cost-effective drug therapy;Nightengale;PharmacoEconomics,1997
4. Advertising prescription drugs to consumers;Brinberg;Adv Marketing Public Pol,1987
Cited by
32 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献