Eye-tracking evidence that happy faces impair verbal message comprehension: the case of health warnings in direct-to-consumer pharmaceutical television commercials-Reference-Cited by-同舟云学术

Eye-tracking evidence that happy faces impair verbal message comprehension: the case of health warnings in direct-to-consumer pharmaceutical television commercials

Published:2016-07-04 Issue:1 Volume:36 Page:82-106
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Russell Cristel Antonia¹^ORCID,Swasy John L.¹,Russell Dale Wesley²,Engel Larry³

Affiliation:

1. Kogod School of Business, American University, 4400 Massachusetts Ave, NW, Washington, DC 20016, USA

2. F. Edward Hebert School of Medicine, Uniformed Services University of the Health Sciences, 4301 Jones Bridge Road, Bethesda, MD 20814, USA

3. School of Communication, American University, 4400 Massachusetts Ave, NW, Washington, DC 20016, USA

Funder

US NIH

Faculty Research Support Grant from American University

National Institutes of Health

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2016.1196030

Reference86 articles.

1. Randomized Trial of Risk Information Formats in Direct-to-Consumer Prescription Drug Advertisements

2. Positive Gaze Preferences in Older Adults: Assessing the Role of Cognitive Effort with Pupil Dilation

3. Affective Responses Mediating Acceptance of Advertising

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