Author:
Dolnicar Sara,Grabler Klaus,Grün Bettina,Kulnig Anna
Funder
Australian Research Council
Austrian Science Foundation
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development
Reference20 articles.
1. The antecedents and consequences of customer satisfaction for firms;Anderson;Marketing Science,1993
2. Implications of loyalty program membership and service experiences for consumer retention and value;Bolton;Journal of the Academy of Marketing Science,2000
3. Classification and regression trees;Breiman,1984
4. Using cluster analysis for market segmentation – typical misconceptions, established methodological weaknesses and some recommendations for improvement;Dolnicar;Australasian Journal of Market Research,2003
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