Author:
Su Hung Jen,Huang Yu-An,Brodowsky Glen,Kim Hyun Jeong
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development
Reference109 articles.
1. The impact of cultural orientation on persuasion;Aaker;Journal of Consumer Research,1997
2. Animosity towards economic giants: what the little guys think;Ang;Journal of Consumer Marketing,2004
3. Close relationships as including other in the self;Aron;Journal of Personality and Social Psychology,1991
4. Verisimilitude or advertising? Brand appearances on prime-time television;Avery;Journal of Consumer Affairs,2000
5. Bagozzi, R. P. (1976). Towards a general theory for the explanation of the performance of salespeople. Unpublished doctoral dissertation, Northwestern University.
Cited by
99 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献