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Effects of personification and anthropomorphic tendency on destination attitude and travel intentions

  • Published:2017-10 Issue: Volume:62 Page:65-75
  • ISSN:0261-5177
  • Container-title:Tourism Management
  • language:en
  • Short-container-title:Tourism Management

Author:

Letheren KateORCID,Martin Brett A.S.,Jin Hyun Seung

Funder

Research and Development Committee

School of Advertising, Marketing and Public Relations, QUT

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference47 articles.

1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

2. Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphised products;Aggarwal;Journal of Consumer Research,2007

3. When brands seem human, do humans act like brands? Automatic behavioral priming effects of brand anthropomorphism;Aggarwal;Journal of Consumer Research,2012

4. The theory of planned behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991

5. The construct validity of the tripartite classification of attitudes;Bagozzi;Journal of Marketing Research,1979

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