Affiliation:
1. Schools of Business Administration, University of California, Berkeley.
2. Northwestern University.
3. Cornell University.
Abstract
The convergent, discriminant, and predictive validity of the tripartite model of attitudes is investigated. On the basis of a structural equation methodology, evidence is obtained for convergent validity. Moreover, a factor analysis of the attitude measures and measures of perceived extraneous events and personal and social normative beliefs provides evidence for discriminant validity. Finally, evidence for predictive validity based on actual and intended behaviors is found to be mixed. The implications of these findings for research pertaining to the prediction of consumer behavior are discussed.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
69 articles.
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