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Evaluation nudge: Effect of evaluation mode of online customer reviews on consumers’ preferences

  • Published:2018-04 Issue: Volume:65 Page:29-40
  • ISSN:0261-5177
  • Container-title:Tourism Management
  • language:en
  • Short-container-title:Tourism Management

Author:

Tan Huimin,Lv Xingyang,Liu Xiaoyan,Gursoy DoganORCID

Funder

Humanities and Social Science Foundation of Chinese Education Ministry

Social Science Planning Project of Sichuan Province

Educational Commission of Sichuan Province

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference93 articles.

1. The effect of cultural orientation on persuasion;Aaker;Journal of Consumer Research,1997

2. Competitive advantage or market saturation: An in-depth comparison of flash-sale sites through content analysis;Aday;Journal of Hospitality Marketing & Management,2015

3. The handbook of attitudes;Albarracin,2005

4. Role of product-related conversations in the diffusion of a new product;Arndt;Journal of Marketing Research,1967

5. Tourism research in China: Insights from insiders;Bao;Annals of Tourism Research,2014

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