Gamification in OTA platforms: A mixed-methods research involving online shopping carnival

Author:

Shi SiORCID,Leung Wilson K.S.,Munelli Flavia

Funder

Fundamental Research Funds for the Central Universities

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference101 articles.

1. Just rate it! Gamification as part of recommendation;de;Human-Computer Interaction: Applications and Services,2014

2. The impact of gamification adoption intention on brand awareness and loyalty in tourism: The mediating effect of customer engagement;Abou-Shouk;Journal of Destination Marketing and Management,2021

3. Exploring gamification techniques and applications for sustainable tourism;Adina;Sustainability,2015

4. Tourists' motives for gamified technology use;Aebli;Annals of Tourism Research,2019

5. 2020 Double 11 highlights: Large deployment of cloud-native technology for higher efficiency and lower costs;Alibaba,2020

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